ABOUT
Adriana Bloomfield
As a content and brand strategist, I have worked with a variety of brands, marketing initiatives, and digital user experiences. My work comprises 7-plus years in the industry assembling and leading cross-functional teams in the delivery of brand strategy, digital content, and user experiences that drive long-term value.
My commitment to first understanding the needs of the user enables me to help organizations evolve their brands while finding new and innovative ways to engage their audiences with effective and insights-driven creative content. I’m passionate about delivering high-quality content that turns brand engagement into brand advocacy.
EXPERIENCE/VISUAL DESIGN
Creative Director - Content Design & Strategy
Creator of the overall feel of the digital interface that enhances a customer's experience with a brand or product.
Experienced in bringing clients' vision to life through research, user experience, and design.
Cultivate strategy, coherent design systems, and execute high-fidelity compositions.
WEBSITE DESIGN
Homepage
New homepage design, to include content strategy, overall brand look and feel, visual design comps, and style guide.
WEBSITE DESIGN
Homepage
Rotating Banner & Global Navigation
Auto banner rotation features two CTAs. The "Shop Now" CTA takes users to filtered product listing page (PLP). The "Buy From Amazon" CTA redirects users to pre-filtered PLP on Amazon site.
WEBSITE DESIGN
Featured Product Grid
Manually curated featured product grid with one-click "Add to Cart" functionality on desktop and takes user to PDP from a mobile experience.
WEBSITE DESIGN
Featured Brand Module
This 3-up component displays featured brand categories which allow users to easily navigate to the respective brand product listing page.
HOVER FEATURE
Displays "Add to Cart" modal on hover state on desktop.
RIGHT RAIL SHOPPING CART
This feature allows users to view and make changes to their cart without being redirected from current page.
PRODUCT DESCRIPTION PAGE
This well designed PDP features an image carousel, color swatches, full product description with ability to add directly to cart or shop on Amazon. PDP also displays a "You May Also Like" product grid to further enhance the experience and promote up-sell opportunities.
CHECKOUT EXPERIENCE
Includes multiple payment options utilizing branded CTAs, account login link for existing customers. Users will navigate through this flow for a comprehensive checkout experience.
BEAUTY DEALS FINDER
This feature allows users to customize and tailor the search engine based on brands and products of their choice. Through this filter, users are sent deals via email to alert them of savings that match their criteria.
TOP DEALS
Weekly deals are filtered based on top brands and discount rates. Users are alerted via email when new deals have been added to the site.
HOT CAR DEALS
This buyer's guide features an image grid and full product description linked to paid affiliate sites for users to complete their purchase.
HOMEPAGE REDESIGN
New Content Creation, Photography & Design Lay
DESIGN GALLERY
Added Feature
As a company that specializes in creating limited one-of-a-kind jewelry pieces, it was important to have a page that showcases these unique designs. Customers have the ability to view a high-quality image gallery that focuses on highlighting years of styles and collections.
WHOLESALE USER LOGIN
Added Feature
Enhancements to the navigation bar direct B2B consumers to a separate login allowing access to custom inventory and pricing at a wholesale rate. Also allows unauthenticated users the ability to register and sign up for an account.
MOBILE EXPERIENCE
Layout Design
Utilizing a mobile-first strategy to enable prioritization of mobile capabilities over desktop, while maintaining a responsive design approach.
AMAZON STORE
AWS Design
Build Layout for Amazon Store (AWS), Including All Content Component Designs, Shop Banners, Merchandising & CTAs in Navigation Bar.
CONTENT DESIGN
Engagement Strategy - Content Strategy - Copywriter & Editor
YOUTUBE VIDEO CONTENT
New Product Launch
Creative Director of all media production for launch of iPhone case accessories. Developed campaign to align with branding strategy. Create all content copy. Established creative vision for project.
YouTube videos have over 260,000 views.
EMAIL SAMPLES
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BRAND & SOCIAL MEDIA DESIGN
Social Grids - Brand Aesthetics - Mood Boards
A visual and verbal storyteller, delivering innovative brand elements by creating written, verbal and visual methods to describe and portray the brand to potential customers.
Overseeing the production of all brand creatives and ensuring they have a consistent tone and message.
Develop new ideas to enhance visual appeal.
EVERGREEN CONTENT
Life Style - Model Photography
Creative Director ~ Model selection, styling, and scout location ~ Approval of photography and placement
Flat Lay - Product Photography
Creative Director ~ Product selection and set design ~ Approval of photography and design layout
GRAPHIC DESIGN
CUSTOM BRANDING
CUSTOM T-SHIRT DESIGN
PRINT DESIGN
CUSTOM RETRACTABLE BANNERS
Marketing and advertising tool for companies and their products or services, commonly used for trade shows, product launches, and events.
INFOGRAPHIC POSTCARDS & FLYERS
Content & Design
CUSTOM RETRACTABLE BANNER & SOCIAL MEDIA POST
Design & Strategy
PHOTOGRAPHY
Creative Director - Photographer - Set Design - Editor
